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What are the current position of LG brand and LGE’s future strategy for fostering it as a global brand?
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| A |
Since it replaced its brand with LG in 1997 in overseas markets, LGE has until recently experienced an average annual growth rate of over 10%, boosted by enhanced LG brand recognition, thus growing fast.
LGE's brand strategy aims to enhance LG brand recognition and impart its image. Using the brand identity of Product Leadership and Delightfully Smart, LGE upholds the corporate slogan of "Life's Good" and ?Making customers? life pleasant and rich through innovative products,? thus actively pushing ahead with brand marketing campaigns. LGE uses three major means such as advertising, PR, and NMMC. In particular, LGE intensively uses cost-efficient PR and NMMC.
For more details, visit Corporate Identity page at
Home > About LG > Corporate Information > Corporate Identity > Brand Identityhttp://www.lge.com/about/corporate/html/corporateidentity_bi.jsp |
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